For operators
The thing that’s wasted half a person every week since 2017.
We build the fix. The boring one. The one that pays back in a quarter and is still running in five years.
The shape of the work
Real engineering for the process you actually run on.
You’ve watched “AI-powered” get slapped onto every competitor’s homepage. You’ve also watched the thing you actually need — the spreadsheet that runs Tuesday, the clipboard nobody trusts, the handoff between sales and ops that loses a deal a month — stay broken for years.
Commission engines. Field-service dispatch. Custom CRMs. Internal tools that off-the-shelf SaaS can’t handle. The systems that run your business and that nobody in your industry has built a product for. Built once, handed off, still running.
Sized for businesses that need real engineering and can afford it, where a bespoke build returns multiples of its cost — roughly the $5–25M revenue band, where there’s no CTO and the part-time IT person isn’t the right person for the job.
What we look for in a fit
- • A specific painful process you can point to, not a vague “modernize us.”
- • A budget that can absorb $45K–$180K without putting the business at risk.
- • A person inside who can answer questions and make decisions inside two weeks.
- • Tolerance for being told the right answer is “don’t build this.”
How an engagement starts
Two weeks of discovery, then a real price.
Discovery is a fixed-fee engagement that ends with a written scope, an architecture sketch, and a fixed price for the build. If we decide together to build, the discovery fee is credited toward it. If we don’t, you walk away with a real plan you can hand to anyone. The right answer is sometimes “don’t build this” — that’s the judgment you’re paying for.