For operators
The thing that’s been wasting half a person every week.
We build the fix. Usually the boring one. The one that pays back in a quarter and is still running in five years.
The shape of the work
Real engineering for the process you actually run on.
You’ve watched “AI-powered” get bolted onto every competitor’s homepage. What you actually need, the spreadsheet that runs Tuesday or the clipboard nobody trusts or the handoff between sales and ops that loses a deal a month, has stayed broken for years because nobody good has wanted to look at it.
Commission engines, field-service dispatch, custom CRMs, internal tools that off-the-shelf SaaS can’t handle. The systems that run your business, where nobody in your industry has built a product for it. Built once, handed off, still running.
The math tends to work out well for companies in roughly the $5–25M revenue band, where there’s no CTO and the part-time IT person isn’t the right person for the job, but where a custom system clearly returns its cost.
What we look for in a fit
- • A specific painful process you can point to, not a vague “modernize us.”
- • A budget that can absorb $45K–$180K without putting the business at risk.
- • A person inside who can answer questions and make decisions inside two weeks.
- • Tolerance for being told the right answer is “don’t build this.”
How an engagement starts
Two weeks of discovery. Then a real price.
Discovery is a week or two with you, the people who live with the problem, and whatever’s doing the work today. You leave with a written scope, an architecture sketch, and a fixed price for the build. If you decide to build with us, the discovery fee comes off the build invoice. If you don’t, you still have a plan you can hand to anyone. Sometimes the right answer is don’t build this, and that’s part of what you’re paying for.